Google Remarketing Ottawa

Google Remarketing is an online marketing technique focusing on users who have visited your site or interacted with your brand but have never become customers. Leveraging Google’s network, remarketing ads can be shown to these users as they navigate to several sites on Google services and apps. The purpose here is to re-capture interested customers who know about your brand and keep your product or services fresh in their memory in hopes they come back and finalize the purchase or desired action. For remarketing to work, it tracks users via cookies and shows them your tailored ads after they've left your site.

Campaigns with Google Remarking are powerful because you are reaching out to the people who already contacted your business. Research indicates that users are more likely to convert after seeing remarketing ads, as they are already familiar with the brand. Remarketing ads show customers who are more likely to convert. Thus, these ads improve brand recall, improve conversion rates, and break down the overall cost per acquisition. By presenting personalized ads to these potential customers, you keep your business top-of-mind, giving them another chance to engage with your business and resulting in higher ROI.

For example, show-and-tell ancient advertising means showing ads to a wide audience without past interaction with your business. In contrast, Google remarketing targets customers who have visited your website or shown interest in your content. This makes remarketing more effective and cost-effective because you’re specifically targeting folks who’ve already shown interest in your products or services. Traditional advertising is also generally done on a larger scale, which often means a lot of wasted impressions. With the use of remarketing, your ads get displayed to those who are much more inclined to convert, which means, in turn, your advertising dollars are being spent far more effectively.

Many of these potential customers may still be on your website. Still, they haven't bought anything yet, which is where Google Remarketing comes in — it allows you to reach out to potential customers who are already interested in what you have to offer and to help push them through the last step toward a sale. Shopify explains that these users may have added some item to their shopping cart or browsed through the list of products without finalizing the purchase. They remind them that they came so close to purchasing your products, motivating them to return and ultimately purchase. The method is called "Remarketing" in online marketing. It is also one of the segments used to successfully target different segments of the buyer’s journey and deliver personalized content, discounts, or evens to remind the user about your website based on their behavior. Remarketing keeps your brand in front of these warm leads, turning them into paying customers.

Some of the KPIs to track the success of a Google Remarketing campaign include impressions, click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per conversion. These metrics give insight into how well your ads reach the right audience, prompting valuable actions like purchases or sign-ups. This KPI is paired with engagement level tracking that lets us know if the remarketing ads are performing well with your audience. We then optimize the campaign (if necessary) by testing ad creatives, changing targeting settings, and adjusting the budget to deliver the best performance and results.

And that’s why personalization is, in fact, one of the strongest features of Google Remarketing. We can personalize ads for different audience segments using remarketing based on their individual behavior dynamics on your website. We could create ads, for example, to remind users about products they browsed but didn’t buy, give them discounts, show them complementary products, etc. We can also retarget users who have not completed their shopping cart and show them ads for items left behind or target past customers with upsell or cross-sell ads. The more personalized the advertisement, the more likely it will get a conversion.

It is important, but it does not take much time to set up Google Remarketing. Our first step is to generate a remarketing tag (small code) and add it to your website to track the users visiting it. We can create audiences based on their actions (such as visiting certain pages or performing certain actions, like adding something to a cart) as a result. Then, we create those targeted ads that will run across Google’s powerful Display, which includes millions of regional and worldwide websites, apps, and YouTube. At last, we track the campaign, pausing old targeting settings and creatives to keep everything performing. We take care of everything from setting up your Remarketing campaign to ongoing optimization to ensure you are making sales off the back of it!