SEO (Search Engine Optimization) as we all know has become a necessity for every business website. Unfortunately, many website developers tend to ignore its implementation in their development process. It is time to gather the important SEO tips that should never, and we mean never, slip your mind.
Headers and sub-headers not only make a fantastic layout but they are also in the most-favorite list of search engines. It is time we use them intelligently. What we are trying to say is, you shouldn’t flood your site with various headers- use them where they look sensible otherwise be prepared to say goodbye to both search engines and visitors.
H1 and H2 call for the most important sections of a page while H3, H4 and H6 are the hardly used tags.
The sole intention of optimizing your site is to make it available for three entities – you, the visitors and the search engines. The code of the site plays an important role here. XHTML validator can be used to determine whether your code is readable or not.
SEO If you are one those blog owners who use MS office to write drafts and then copy-paste into WordPress, then you are suffering from a code tremor. Do check the HTML tab – office tends to add a lot of useless code. Remove it immediately. Next time, copy-paste the content into a text editor first and then the blog post it.
Internal linking is a fantastic way to make the site user-friendly. Search engines do not mind properly placed relevant internal links. Build links with strong pages. Adding two or more links to a same page makes absolutely no sense. It can be annoying and worthless, both.
And, do not create deserted pages, pages that are linked nowhere.
Although footer links serve a good purpose for internal navigation, they are of no use to search engines. Thus keep the bottom links as minimum as you can.
Your job is to make the visit of the search engines as smooth as possible on your website. This is the reason why using links in the images (except banners) is a strict no-no. Some designers also tend to add valuable content in the Flash, which is obviously non-readable to the search spiders. If your site is a tough guy, Google might not like it. However, image links is the least worry of a search engine.
Social bookmarking is favorable to both search engines and the visitors. These bookmarks are an easy way of sharing with friends and other parties on the internet. Be cautious though. Most plug-ins for social bookmarking pop-up links like crazy and can break the external link count of a page.
Some designers and developers have this false notion that placing Ajax features all over the place will highly impress their visitors. Unfortunately, Ajax will not get appropriately indexed by search engines and the URL will often fail to reload. Thus, the usage of Ajax should be subjected to a limit.
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It is time to gather the important SEO tips that should never, and we mean never, slip your mind.