A website is incomplete without an article or a blog! The best SEO does make use of this tactic to rank higher on the Search Engine Results page. Blogging is the best way to create engagement and bring in more organic traffic. However, it is useful under a particular case only- when it abides by all the blogging rules and the needs for SEO of the website.
Your article needs to rank well on Google to make significant progress. Therefore, we shall cover some topics and ways to make your article helpful in ranking higher in Google Search Engine.
Ways to Make Your Article rank Easily and Higher
Optimize for Keywords
Keywords are the backbone of SEO. Every content on your website should be optimized for better ranking keywords. It is important to have keyword research beforehand and thus include it in the articles and blogs to boost the overall website’s SEO. Include both short-tail keywords and long-tail keywords. Also, include the keywords in your headings for the Search Engine to find your blog relevant.
Optimize Your Content
Next, it is important to optimize your content as per your target audience. Also, remember, no matter what, the Google Search Engine loves long and in-depth articles and blogs. Aim to increase the length of your article as well as improve the readability. Remember to update the blogs and articles on your website regularly. If your metadata is very old, it is time to update them frequently and aim to rank higher in the Search Engine.
Include Technical Ranking Factors
Other Technical ranking factors include- URL, Meta Titles, Meta Descriptions, and much more. It is important to make them all rich in keywords as well as readable. The meta description should be appealing to the visitors. Besides this, you must also optimize the images in your blog or article to improve your website’s SEO. The small teaks give an advantage to your website over the competitors.
Improve Your Links
Links play an important role in improving the article’s content and hence rank the website higher in the Search Engine. Make sure to add good backlinks and add more and more interlinks. You have to check the links regularly to fix a broken link (if any) on your website. Remember to improve the anchor text as it is advantageous for your website to rank better on the Search Engine.
Work on Your Layout
The layout of your site is fundamental. Even when the content is incredible, people do not read it. This is because the design of the content and the overall blog is not enticing to the readers. Make the entire website easy for the visitor to navigate through one page or section another. The blog and the whole site should be mobile-friendly, and it will help attract more clients by using device targeting features. The loading site time should be significantly less so that your website’s bounce rates are less.
Go Beyond Only Text
The Internet and the Search Engine is not only about the text. It is way more than that. To improve your website’s rank with the help of the article or blog, you need to be sure to use different media or platforms to promote the content. It is best to incorporate the social media buttons in the blog to make it easier for the users and visitors to share the content. This improves the SEO of the website, and thus the rank on the Search Engine Results Page (SERPs). Add different media in the article.
Are you looking to make your article rank higher and quickly on the Search Engine? Contact the most experienced and skilled team of professionals- Weblift. The professionals have the expertise to make your website rank well on the SERPs.