How Google Analytics Helps To Track & Monitor Your SEO Efforts

You implement several digital marketing strategies on your business website to make it grow faster and earn more. But, how do you know what is and what is not working? So, tracking plays a significant role in digital marketing strategies.

If you are investing a lot on online marketing, but not measuring how many leads you get from your efforts then whatever you are doing is not valuable. Tracking and monitoring let you see the ROI of your business and help in decision making.

So, here is a complete guide intended to enable you for flexible & robust tracking setup.

Google Analytics To Track Key Metrics

Several important metrics are there to track and monitor page visits, bounce rate, click through rate and many more. All these help you to revive old strategies, because Google requires something new to get your website frequently crawled on Google. The tools help you to know the:

• Sources you are receiving traffic from
• Track the people viewing your site
• Number of visits to your website
• Visitors’ time for staying on your website
• Which search engine people utilize to access your site
• The popular pages on your website
• Website loading time
• Mobile & website traffic you received

Below, you will learn about a few important things that are necessary to track and improve your website performance.

Track Your Website Ranking For Specific Keyword Phrases

When you have to use the right keyword phrases, you will be able to get higher ranking in Google. And, the ranking will help you to boost the traffic. Knowing your website ranking for the specific keywords will determine if you are working on the right path. It also helps you to grab the opportunities that contribute to gain more traffic following the right keywords. For this, you can go through the Google Analytics or Google Search Console.

Find Percentage Of Traffic

Check the sources from where your website is getting or losing the organic traffic. It is the best way to know whether your SEO efforts are working in your favour or not as whatever strategy you implement in your business is based on the aim to maximize the traffic. Knowing the exact number of visitors will also help you to identify the weak areas of your efforts so that you can fix them all effectively.

Here, you will find detailed information about the various channels from where your website is getting traffic including organic, direct, referral, social or any other. Make sure to focus on organic traffic.

Track & Monitor Behavior Flow

Behaviour flow displays how visitors interact with your website. It provides you with a visual representation of all problem areas that you need to pay attention to. The main thing on which you need to focus are as given below:

• Drop Offs:

  In case, your website has a higher drop off rate, it means you have included enough links and texts to the internal links. You need to follow the right strategy to decrease the drop-offs.

• Content Funnel:

  Keeping your users engaged with your site, you can lower the bounce rate and be sure to have fabulous content that deserves the ranking. Well, the content funnel can help you in various ways, from improving the internal links to adding more links relevant to your content.

Lowest Organic Traffic Earners

Lowest earners are those posts which bring either little or no organic traffic. Such posts bring down the integrity and affect the ranking of your website. There are mainly two ways to find the lowest earners:

• Focus on all traffic
• Focus on organic search traffic

Track Conversion

The success of your website mostly depends on the conversions that are the actions of the visitor to your site including click on your site’s CTA, connecting your social media button and signing up for your newsletter. It is great to have a significant number of visitors, but all these will not be useful if the conversion is not converting into your customers. Here, your content plays an important role, so make it engaging and interesting for improving the conversion.

How To Improve Your SEO Practices

The primary motive to use Google Analytics is finding the performance of your website. Follow the analysis and get ready to improve the weak parts of your site and for this,

• Target and prioritize the keywords based on traffic & conversion rate
• Adjust your content and SEO strategies accordingly
• Pay attention to internal and outbound links.
• Focus on page loading speed and website formatting.
• Compelling and eye-catching CTA should be there always.

Finally, it is a monitor of your SEO practices in improving your website traffic, especially for the startups. To know more or to get the help of professionals, reach us at WebLift. Our team of SEO experts in Ottawa is familiar with advanced tools and technologies to make your business rank higher and earn more. We are just one call away, let us grow your business.