Online Reputation Management: A Step-by-Step Guide

Millions of people are using the Internet, and the number is growing upward faster. People search online not only for buying all the time, but casual web surfers explore the Internet to improve their knowledge. Now, think for a while what if anyone writes something negative about your product or services. The negative comments will ruin your brand online reputation.

The thing is you can never stop the others from posting about you online, but you can make sure that your customers don’t get affected by the negative information about your product and services. The only solution to this problem is online reputation repair. Follow the below steps to improving your brand visibility.

Step: 1

Find What People Say About You

Google your name or business and check what it is displaying on the first page. If there is no negative review on the first, second and third page, it could be giving you a rough idea for your business presence, so you should not entirely rely on this. Because Google search doesn’t often show up what people are saying about you through other platforms. To conduct online reputation monitoring, use the following tools:

Web Monitoring Tools

• Google Alert

  Google Alert is a free service that helps you to monitor your business through the Internet. Using this automated web search service, you can get the results daily at your emails. To use this tool, visit Google Alert page and sign up with your Gmail Id to subscribe the alerts.

• Mention

  This is a powerful web monitoring tool that tracks the forums, blogs, review sites, news, social media networks, and the internet to know what others are saying about your brand. You can even track online conversions as they take place. Mention is one-stop solution to measure others opinions, customize your alerts and connect with the audience through social media networks.

• Buffer

  The buffer is a social media management tool with several powerful features to find other reviews about you across social media networks. It recently added some features like ‘Buffer Reply’ that enable you to talk to the users efficiently. Buffers support the Facebook, LinkedIn, Instagram, Google+, Twitter and Pinterest.

• Hashtags

  Creating your brand hashtags is a good way to popularize your business and come to know others’ review. Even if you don’t build your brand hashtags, you can search for particular brand hashtags. There are chances of finding negative or positive about your business. Remember, the hashtags continue to becoming famous and can be very useful to find the necessary information about your audience.

Step: 2

How Online Reputation Repair works

Here is a list of some strategies to repair your online reputation across social media.

• Don’t allow others to post on your Facebook account.
• Keep on responding to others review.
• Solve the misunderstanding of viewers instead of avoiding them.
• Never feed social media trolls.
• Resolve the problems of users even if it costs you.
• Share the positive reviews and news of your brand.

ORM For Web Results

On finding the negative search results about your brand, you can displace the results from the first, second and third pages of the search engine. Remember, doing online reputation repair for web results can be trickier than ORM for social media. If you are trying to displace negative search results, here are some proven tips to do so:

• Create Multiple Blogs

  If you regularly post free blogs on high authority websites, your site may rank which is necessary to improve your visibility.

• Guest Posts For Leading Websites

  Explore the leading websites and confirm whether they accept guest posts. If they do, you can reach out to them via a request mail for becoming a regular contributor.

• Create & Maintain Blog

  A blog section on your websites not only helps to improve your site traffic but also supports in online reputation management.

• Create Profiles On Leading Communities

  If you keep your profile active on some leading communities/forums, they can rank your site or displace negative results.

• Never Get Into Online Arguments

  The most important thing is neither be a part of any online argument nor try to tackle the clients with rude behaviour.

In a nutshell, the online competition continues to grow, and your competitors or rivals can do anything to damage your presence. With the help of efficient online reputation management in Ottawa, you can keep negative online information check as well as build your brand positive image. ORM specialists at WebLift are ready to implement the proven strategies of site optimization to strengthen your online presence.